Where do we go from here?

Under Armour grow their empire over night. I feel most of its success has a lot to do with target market. When you look at all the campaigns Under Armour had to find a the right way to build their company. We also see that with great positioning billions were made.

When implementing segmentation strategies some key things are, Undifferentiated Mass Marketing Segmentation know where you stand. This is important so you would know how to projected how your company will stand out just like Under Armour. Sales-cost trade-off which is a great segmentation it shows what the consumer wants. Cannibalization is a great one . A lot of companies do this to explore their brand. Creating more money within the brand.

I have notice with demographic segmentation for pets have grown so much. I have been doing a lot of online in store shopping for puppy Brody. We try to find the best items for be bye reaching so many website. I evens seen casting call ad on Instagram and Facebook. I feel as though i would go the route of putting ads online do to that is how the world gets most of ther information now.

What type of consumer are you?

I am the type of consumer they call Organizational consumer. I personally like to buy thing/ items for myself and then want to make something of it by selling it.

When buy an item /product I think about how it would benefit me health wise. I also look at home my family and friends can you an benefit as well. My final step of before I purchase are looking at what the item is made of. For example I bought a new shampoo brand. For me it’s very hard to find something that doesn’t have coconut listed as an ingredient (i’m allergic). For me look at packaging is what brings me to a new product. I also follow a lot of influencers on social media . I Love Jackie Ania ! She so much fun and great reviews and energy.

Funny thing is I do have post purchase behavior. I kinda put a couple of items in my shopping chart as a maybe. When I get to the register I decides if I would like to purchase it. Sometimes you have to think about somethings before commitment.